Tour de France winner Cadel Evans is getting belted, thanks to a new sponsorship between Gates Carbon Drive and the BMC Racing Team. Gates has partnered with the elite pro tour team to provide belt-drive commuter bikes from BMC’s Lifestyle line to Evans and select teammates and staff. The lifestyle bike sponsorship is believed to be a first among pro race teams.
The bikes, equipped with the clean and low-maintenance Gates Carbon Drive, will travel on the team trucks in Europe and the United States and will be available for use by BMC Racing Team members and staff at race venues. Evans, along with teammate George Hincapie and others will get belt-drive BMC bikes for personal use at home. The sponsorship was announced during the BMC Racing Team’s Sponsor Expo and January training camp in Denia, Spain.
“We are honored to have Tour de France winner Cadel Evans and members of the BMC Racing Team riding bikes with Gates Carbon Drive,” says Greg Vigil, VP of Marketing for Gates. “Just like everyday bicycle commuters, pro racers want a clean, visually slick and low-maintenance bike to get on and ride without worrying about chain lube or getting their street clothes dirty.”
The sponsorship provides the team with a stable of 11-speed UC01 “urbanchallenge” bicycles. Evans, Hincapie and select team riders will receive MC01 “masschallenge” singlespeeds. Both bike models were launched in 2012 with the goal of producing the most advanced and appealing transportation bikes. BMC Racing Team owner Jim Ochowicz will also receive a UC01 for pedaling around his hometown. “The BMC Racing Team rides the most high-performance race bikes, and now we also have the most high-performance commuter and lifestyle bikes,” Ochowicz says. “Gates Carbon Drive is an innovative technology that perfectly fits our team image of Swiss precision, speed and compelling aesthetics, and we are pleased to have Gates as an official sponsor.”
The UC01 comes in 11-speed, eight-speed, three-speed and singlespeed versions and is designed for commuting, fitness or leisure rides. The MC01 singlespeed was conceived with the idea of getting Evans onto the lightest and most innovative city bike. Attractive, fast and light, both models are built on a lightweight iSC alloy frame and feature carbon forks, disc brakes and Gates’ new CenterTrack drive train.
Tagged: Belt drive bike, BMC, BMC Racing Team, Cadel Evans, Carbon Drive, CenterTrack, commuter bike, Gates Carbon Drive, George Hincapie, Jim Ochowicz, masschallenge, urbanchallenge
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