How many lawyers does it take to fix a flat tire? We don’t know. There will be no lawyer jokes in this post. But we do know that there are no attorneys among the founders of Lawyer’s Bike, an Italian brand whose name is meant to evoke a mood of elegance, distinction and professionalism.
“Our customers are young and wealthy professionals who want to stand out from the crowd,” says Riccardo Pozzoli, one of three young men in their mid-20s who formed Lawyer’s in 2015.
Pozzoli studies history at Milan University and works for an interior design studio. Andrea Calastri is a former bike racer. Federico Cazzaniga is a geologist, photographer and computer enthusiast. All three are passionate urban bicyclists.
Lawyer’s is located in and inspired by the design and furniture district of Brianza, near Milan in northwestern Italy. Their aesthetic is “clean, simple and elegant design combined with innovative materials,” Pozzoli says. Components include Brooks leather saddles, Cerchi Ghisallo wooden rims, beech wood bars and Gates drives. The aluminum frames are welded by Vetta, a legendary third-generation frame maker. Painting is done by Verniciatura Emmeci, which also works for well-known Italian brands including Bianchi, Pinarello and Colnago.
Lawyer’s offers two models and a bike configurator that allows customers to tailor their style. The Milano is sporty and modern, with matte frames and carbon forks. “It is designed to be rigid and reactive,” Pozzoli says. The Verona is classic, with glossy finishes and the option of beech wood rims and bars. A third model, Portofino, also with Gates Carbon Drive, is coming soon. Lawyer’s will offer the Portofino in a men’s or women’s version, with SRAM two-speed Automatix shifting. Perfect for riding to work, or the law office.